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Understanding Epicure Products: The Mystery Behind Best Before Dates

Epicure is a brand known for its high-quality spices, seasonings, and meal solutions that aim to elevate home cooking to a gourmet level. However, you may have noticed that many Epicure products do not come with a traditional best before date printed on the packaging. So, what’s the deal with best before dates and Epicure products? Let’s delve into this mystery and uncover the truth:

The Absence of Best Before Dates:

It’s true—many Epicure products do not feature a best before date on their packaging. Instead, you’ll find a “BB” symbol followed by a batch code. This code allows the company to track the production batch of the product, but it doesn’t provide consumers with a specific date indicating when the product is best consumed by.

Why No Best Before Date?

The absence of a traditional best before date on Epicure products stems from the brand’s commitment to freshness and quality. Epicure prides itself on using high-quality, natural ingredients without any artificial additives or preservatives. Instead of relying on a static best before date, Epicure employs a rigorous quality assurance process to ensure that its products maintain optimal freshness and flavour.

Quality Over Quantity:

Epicure believes in prioritizing quality over quantity, which means that its products are crafted to deliver exceptional taste and freshness without the need for artificial preservatives. By omitting best before dates, Epicure encourages consumers to trust their senses and judgment when determining the freshness of a product.

How to Determine Freshness:

While Epicure products may not have a best before date, there are still ways to gauge their freshness:

  1. Batch Code: The batch code on Epicure products can be used to trace the production batch. If you ever have concerns about a particular product, you can contact Epicure’s customer service for assistance.  Email for a quick response – customerexperience@epicure.com
  2. Visual Inspection: Inspect the product for any signs of spoilage, such as unusual discoloration, texture changes, or off-putting odours. If the product appears to be compromised, it’s best to err on the side of caution and refrain from using it.  Please reach out to me if you have any issues or questions.
  3. Storage Guidelines: Follow Epicure’s recommended storage instructions to ensure that the product maintains its freshness for as long as possible. Proper storage can help extend the shelf life of Epicure products and preserve their quality.


While the absence of best before dates on Epicure products may seem unconventional, it underscores the brand’s dedication to delivering premium-quality culinary experiences. By focusing on freshness, natural ingredients, and rigorous quality assurance measures, Epicure sets itself apart in the world of gourmet cooking. So, the next time you reach for an Epicure product, trust your instincts and savour the delicious flavours that await you!